Relevant, ongoing communication that helps a potential buyer learn and progress toward a purchase decision.
Why Lead Nurturing matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce browsing and product interest can trigger relevant educational or product communications.
How It Applies to CRM Systems
CRM or connected marketing automation schedules personalized nurture sequences and tracks engagement.