The evaluation of a lead’s fit, needs, authority, timing, and likelihood to become a customer.
Why Lead Qualification matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce intent signals, account registrations, and quote requests can support lead scoring.
How It Applies to CRM Systems
CRM assesses fit, authority, need, and timing before handing leads to sales.