Activities that identify and attract potential customers for a company’s sales and marketing process.
Why Lead Generation matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce landing pages, content downloads, and B2B quote forms collect prospect interest.
How It Applies to CRM Systems
CRM captures leads, source attribution, consent, and assignment for follow-up.