A person or organization that may become a customer and has been identified for further qualification or engagement.
Why Lead matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce captures potential buyers through registrations, contact forms, and quote requests.
How It Applies to CRM Systems
CRM stores and qualifies leads before converting them into accounts, contacts, or opportunities.