A company’s ability to keep customers active and purchasing over time.
Why Customer Retention matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Reorder tools, loyalty benefits, subscriptions, and relevant recommendations support repeat purchasing.
How It Applies to ERP Systems
ERP delivery reliability, stock availability, and invoice accuracy influence customer retention.
How It Applies to CRM Systems
CRM identifies inactivity, manages customer health, and coordinates retention campaigns.