The grouping of customers by shared characteristics so a business can tailor service, pricing, and marketing.
Why Customer Segmentation matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce segments shoppers for personalized catalogs, pricing, offers, and content.
How It Applies to ERP Systems
ERP may segment customers by terms, pricing groups, region, or transaction patterns.
How It Applies to CRM Systems
CRM segments contacts and accounts by industry, value, behavior, and lifecycle stage.