A system and operating practice for managing customer records, interactions, sales opportunities, and relationships.
Why Customer Relationship Management (CRM) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce integrates with CRM to share customer profiles, orders, inquiries, and buying behavior.
How It Applies to ERP Systems
ERP exchanges customer identifiers, billing details, and sales history with CRM while retaining financial records.
How It Applies to CRM Systems
CRM is the central workspace for contacts, account relationships, opportunities, activities, and service context.