An estimate of the revenue or profit a business expects to earn from a customer over the relationship.
Why Customer Lifetime Value (CLV) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce purchase frequency, basket value, and retention data help estimate CLV.
How It Applies to ERP Systems
ERP order, margin, and cost records can support profit-based CLV models.
How It Applies to CRM Systems
CRM uses CLV estimates to prioritize account coverage and retention investments.