A system that combines customer data from multiple sources into unified profiles for analysis and activation.
Why Customer Data Platform (CDP) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce sends browsing, cart, order, and identity events into a CDP for unified audiences.
How It Applies to ERP Systems
ERP contributes transactional, billing, and fulfillment data to customer profiles where appropriate.
How It Applies to CRM Systems
CRM contributes contacts, accounts, interactions, and opportunities to the CDP and can consume activated segments.