The sales and marketing cost associated with acquiring one new customer over a defined period.
Why Customer Acquisition Cost (CAC) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce marketing attribution and first-purchase data help calculate CAC by acquisition channel.
How It Applies to ERP Systems
ERP actual spending and financial records can contribute to a reconciled CAC calculation.
How It Applies to CRM Systems
CRM tracks sourced leads, sales effort, and newly won customers used in CAC analysis.