Recommending or selling complementary products or services to an existing or prospective customer.
Why Cross-Selling matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce recommendation engines surface complementary products during browsing, cart, and reorder flows.
How It Applies to ERP Systems
ERP product relationships, inventory availability, and pricing constrain which add-ons can be fulfilled.
How It Applies to CRM Systems
CRM identifies complementary offerings based on customer history and account needs.