The customer’s overall perception of interactions with a company across channels and throughout the relationship.
Why Customer Experience (CX) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Storefront usability, checkout, order visibility, and returns directly shape the customer experience.
How It Applies to ERP Systems
ERP accuracy in stock, fulfillment, invoicing, and delivery affects promises made to customers.
How It Applies to CRM Systems
CRM provides relationship context and service history for more consistent customer interactions.