The percentage of customers or revenue that remains over a defined period, based on a stated calculation.
Why Retention Rate matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce repeat-purchase or subscription cohorts can measure retained customers over a defined period.
How It Applies to ERP Systems
ERP transaction and billing history supports reconciled retention calculations.
How It Applies to CRM Systems
CRM tracks account renewal outcomes and customer retention trends.