A business that purchases products or services and sells them to its own customers, sometimes with added services.
Why Reseller matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
B2B commerce can give resellers dedicated accounts, wholesale catalogs, and pricing tiers.
How It Applies to ERP Systems
ERP manages reseller purchase orders, price lists, shipments, and receivables.
How It Applies to CRM Systems
CRM tracks reseller relationships, partner opportunities, and channel performance.