A connection between systems that allows them to exchange data or coordinate business processes.
Why Integration matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce integrates with ERP and CRM to synchronize product availability, orders, customers, and sales events.
How It Applies to ERP Systems
ERP integrations distribute authoritative inventory, financial, fulfillment, and purchasing data.
How It Applies to CRM Systems
CRM integrations connect customer interactions and opportunities with transactions and digital behavior.