A person with authority to make or approve a purchase decision, though other stakeholders may influence it.
Why Decision Maker matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
B2B purchasing workflows can restrict final order approval to authorized account users.
How It Applies to CRM Systems
CRM identifies decision makers and tracks their priorities, objections, and engagement.