Revenue generated through third parties such as resellers, distributors, agents, or referral partners.
Why Channel Sales matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce systems can route partner orders and apply channel-specific catalogs and pricing.
How It Applies to ERP Systems
ERP attributes orders, inventory, invoices, and margins to distribution channels.
How It Applies to CRM Systems
CRM tracks partner-sourced opportunities, sales attribution, and partner performance.