An external organization that helps a supplier market, sell, implement, or support its products.
Why Channel Partner matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Partner portals can offer reseller-specific catalogs, prices, ordering, and co-branded experiences.
How It Applies to ERP Systems
ERP maintains partner accounts, inventory commitments, discounts, and channel transactions.
How It Applies to CRM Systems
CRM tracks partner recruitment, enablement, referrals, and joint opportunities.