A pricing approach that considers the value an offering creates for the customer rather than relying only on cost or competitor prices.
Why Value-Based Pricing matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce can display negotiated prices based on customer segments or delivered value.
How It Applies to ERP Systems
ERP stores approved price lists, discount rules, and margin constraints.
How It Applies to CRM Systems
CRM captures customer value drivers and supports pricing negotiations and approvals.