A person or group that can affect, is affected by, or has an interest in a business decision or project.
Why Stakeholder matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce initiatives involve customers, merchandisers, administrators, and operations teams with different requirements.
How It Applies to ERP Systems
ERP changes affect finance, procurement, warehousing, and fulfillment stakeholders.
How It Applies to CRM Systems
CRM maps internal and customer stakeholders involved in sales or service decisions.