A prospect that sales has reviewed and considers sufficiently qualified for direct sales engagement.
Why Sales Qualified Lead (SQL) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
A high-intent commerce inquiry such as a detailed RFQ may help sales qualify a prospect.
How It Applies to CRM Systems
CRM marks SQL status, assigns an owner, and tracks the next sales action.