A model of the stages prospects move through as they progress from awareness to purchase.
Why Sales Funnel matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce analytics measure movement from product discovery to cart, quote, and purchase.
How It Applies to CRM Systems
CRM reports progression from lead to opportunity to closed deal.