The time and sequence of activities from initial sales engagement to a purchase decision.
Why Sales Cycle matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce self-service quoting and purchasing can shorten steps in a B2B sales cycle.
How It Applies to CRM Systems
CRM measures time spent in each opportunity stage and identifies bottlenecks.