The set of active sales opportunities organized by stage and used to understand potential future revenue.
Why Pipeline matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce quote requests and assisted-selling transactions may feed opportunity creation.
How It Applies to CRM Systems
CRM organizes opportunities by stage, expected value, owner, and close date.