A measure of recurring revenue retained from existing customers after expansion, contraction, and churn.
Why Net Revenue Retention (NRR) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Subscription commerce captures plan changes and cancellations that affect existing-customer recurring revenue.
How It Applies to ERP Systems
ERP billing actuals help reconcile starting recurring revenue, expansions, contractions, and churn.
How It Applies to CRM Systems
CRM monitors renewals, expansion opportunities, and account risks that influence NRR.