A prospect that meets marketing-defined engagement or fit criteria and is ready for further sales review.
Why Marketing Qualified Lead (MQL) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce engagement such as repeated product research or quote interest can contribute to MQL scoring.
How It Applies to CRM Systems
CRM or marketing automation records qualification thresholds and routes MQLs to sales.