The person who controls or authorizes the budget for a purchase, whether or not they use the solution.
Why Economic Buyer matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
B2B account approval workflows can reflect spending authority or budget-owner permissions.
How It Applies to ERP Systems
ERP purchasing and credit controls can enforce financial authorization limits.
How It Applies to CRM Systems
CRM identifies the budget owner who must approve the commercial decision.