A model in which a brand sells directly to end consumers rather than relying exclusively on retail intermediaries.
Why Direct-to-Consumer (D2C) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
A brand-owned storefront sells directly to consumers, controlling merchandising, checkout, and first-party shopping experience.
How It Applies to ERP Systems
ERP coordinates direct-channel inventory, fulfillment, revenue, and returns.
How It Applies to CRM Systems
CRM consolidates direct customer relationships and post-purchase engagement.