The share of visitors, leads, or prospects who complete a defined desired action.
Why Conversion Rate matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce conversion rate measures actions such as purchases, quote submissions, or registrations relative to eligible visitors.
How It Applies to CRM Systems
CRM measures lead-to-opportunity and opportunity-to-customer conversion across pipeline stages.