A joint marketing program in which a supplier and a channel partner share campaign planning, execution, or costs.
Why Co-op Marketing matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Partner-specific landing pages, promotions, and campaign codes can support shared commerce campaigns.
How It Applies to ERP Systems
ERP or finance tracks co-op allowances, reimbursements, and partner marketing accruals.
How It Applies to CRM Systems
CRM attributes joint campaigns, partner leads, and influenced opportunities.