A sales opportunity that resulted in an accepted purchase or signed agreement.
Why Closed-Won matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
A won B2B deal may trigger a customer portal invitation or first digital order.
How It Applies to ERP Systems
ERP may receive a confirmed contract or sales order after the deal is won.
How It Applies to CRM Systems
CRM marks the opportunity closed-won and initiates customer onboarding or handoff.