The sale of products or services directly from a business to individual consumers.
Why Business-to-Consumer (B2C) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
B2C storefronts emphasize consumer discovery, self-service checkout, promotions, payments, and returns.
How It Applies to ERP Systems
ERP supports inventory, order fulfillment, accounting, and replenishment behind consumer sales.
How It Applies to CRM Systems
CRM organizes consumer profiles, support history, loyalty, and personalized engagement.