The sale of products or services by one business to another business or organization.
Why Business-to-Business (B2B) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
B2B commerce supports company accounts, negotiated prices, bulk orders, quotes, purchase orders, and approval workflows.
How It Applies to ERP Systems
ERP supports wholesale pricing, purchasing, credit terms, fulfillment, and invoicing between organizations.
How It Applies to CRM Systems
CRM manages business accounts, multiple contacts, longer sales cycles, and account-based relationships.