A defined way for software systems to exchange data or request each other’s capabilities.
Why Application Programming Interface (API) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce APIs expose products, prices, carts, orders, and customer accounts to connected services.
How It Applies to ERP Systems
ERP APIs exchange inventory, purchasing, fulfillment, invoice, and financial records.
How It Applies to CRM Systems
CRM APIs synchronize contacts, accounts, opportunities, activities, and customer events.