A go-to-market approach that coordinates marketing and sales around a defined set of high-value business accounts.
Why Account-Based Marketing (ABM) matters
Understanding this term helps teams align sales, operations, finance, and technology around how business customers evaluate, purchase, and receive products or services.
How It Applies to E-Commerce
Commerce behavior such as account visits, quote requests, and product interest can inform targeted B2B campaigns.
How It Applies to CRM Systems
CRM organizes target accounts, stakeholder engagement, campaign activity, and account-level pipeline attribution.